Pinterest is one of those tools that’s highly underrated
in its effectiveness to drive traffic to your website and increase your brand awareness. If you don’t have a business account on Pinterest you should strongly consider creating one.
There’s a few things you can do to set yourself up for success, before you start pinning content. Below is a helpful checklist to get you started.
Update Logo and cover image
Your logo is an important part of your brand identity, from which you will build up the recognition and brand awareness you want to get through Pinterest. When it comes to your brand, consistency is key, and so is the right formatting and sizing.
Besides your logo, you also have the opportunity to introduce your brand through a background cover image. Use this as a billboard for your brand; the online traffic passing through your pins and page will be attracted to the presentation, so make sure all the right imagery is featured. You can change your cover images along with the seasons, for different events or promotions, so remember to plan ahead how the Pinterest audience will see and interact with your brand.
Pinterest profile image sizes should be 165×165 pixels.
Cover images should be 217 x 146 pixels.
Optimize Your Username
On Pinterest, there is the profile name (Monarch Social Media) as well as the username (@monarchsocialmedia). The username is the unique website address that will exist on the Pinterest platform and will make it easy for your audience to find you. For example, you can see the Monarch Social Media page at Pinterest.com/monarchsocialmedia. We keep this consistent across all our social media platforms to make it easier for users to find us.
If you’re just figuring out naming and creating your business Pinterest account, you have a few choices. You can either make an entirely new business account, convert your existing account into a business account, or attach a new business account to your personal Pinterest profile. Whether creating a new account or converting your existing one, don’t skimp on name brand consistency.
Write Your Bio
Your biography is how your Pinterest audience will identify with your brand, and find you across other platforms. In 160 characters, you need to concisely explain your brand identity, while including the right keywords for your audience to find you. The best way to optimize the Pinterest bio area is to include your business tagline, and note a very clear call-to-action so that your audience knows exactly what you do and where to find you.
Claim Your Website
When you claim your website on Pinterest, you gain analytics and insights on the pins you publish and their performance. This tells you if people create pins from your content, and where more of your content can be found. When you claim your website on Pinterest, your profile picture will show up next to any pins that come from your website. This is where PinterestPinterest will also indicate if you’re a verified merchant or account or creator, which adds a level of legitimacy to potential followers. You can claim your website by doing one of the following three things to connect your Pinterest account:
- add an HTML tag to your website
- upload an HTML file to your website
- add a DNS TXT record to your website.
Once you do this, you’ll be able to capitalize on the brand awareness that comes from sharing content on Pinterest, by you, as well as your audience.
Adjust notification settings
Don’t overlook this most important step in social media marketing productivity! When you’re managing multiple accounts on different platforms, it can be easy to forget to check the notifications in each account. Pinterest does have a comment feature where followers and fans can interact with brands. You never want to miss out on a chance to interact with a social media user that could be your next customer. You can choose to receive notifications via phone, desktop or email.
Now that your account is optimized and set up for success, you can start implementing your social media strategy on Pinterest. We love seeing what the #MonarchCommunity is doing on Pinterest. Follow the Monarch Pinterest account and send us a message so we can see and engage with your Pinterest content.