Creative fatigue is a real thing. We’ve all been there, staring at the screen for what seems like hours, trying to come up with an idea for a social media post. It can be easy to fall into a pattern of endless scrolling on social media, trying to find inspiration. Hours can pass by, leaving you frustrated at the time you’ve wasted. But don’t worry, we’ve been in this business long enough to have a few tricks up our sleeve. 

Below, you’ll find three easy social media post ideas to help you get out of your creative rut and maintain a regular posting frequency. Social Media results compound and grow over time, but only when you remain consistent in the way you share content.  

Repurpose Old Content

Go to your insights and find a post with many engagements. Content with a high engagement rate tells you what kind of topics your community is interested in. Recreate those posts in different ways. 

Example: If an inspirational quote has many shares, try turning that post into a reel on Instagram. Click here to see an example of what we mean. 

Creative and varied repetition of a message works very well in a social media strategy. Remember – just because you posted a message once doesn’t mean every follower will see it. 

Share a Story

Storytelling is the secret sauce in any marketing strategy. Have you ever heard the phrase, “People don’t buy what you do; they buy why you do it?” It’s a quote from Simon Sinek and applies to social media. You’d think that social media users only want to see pretty pictures and polished videos of your products and services when in reality, they’d love to learn the story of why you do what you do. Share a behind-the-scenes look at your daily operations, the story of how you started or an update on how it’s going.

Show Us Your Workspace

Show them where the magic happens! In the age of working from home, we all like to see where the people behind our purchases work. Doing so is especially important for small and local businesses. There’s a shift in consumer behaviour, and many people genuinely care about shopping small and locally. If you work from home, show us your home office setup. Do you manufacture products? We want to see your warehouse. If you cook or bake, show us your kitchen. Personalization in the content we post helps create that human connection that organic social media strategies need to succeed. 

It’s essential to maintain a consistent presence on social media, especially if you’re trying to grow the brand awareness for your business. Next time you’re stuck in a creative rut, try one of these post ideas in your social media strategy. 

We love seeing the content our community creates. If you use one of our post ideas, feel free to tag us in the post or send it via DM so we can like, comment, save or share your content.