A social media audit is often treated like a surface-level exercise. Profiles are reviewed, content is skimmed, and a few generalized recommendations are delivered. That approach rarely changes outcomes.
At Monarch Social Media, a comprehensive social audit is a system-level evaluation of how social media is actually functioning for your business. It is designed to diagnose what is limiting growth, identify what platforms are rewarding, and deliver clear, actionable direction you can implement immediately.
A social audit should not exist in isolation. It should create momentum.
A comprehensive social audit is a system-level evaluation of social media performance across profiles, content, community engagement, and conversion. At Monarch Social Media, a social audit is designed to produce actionable insights that can be implemented immediately, either through full management or an education-based execution path.
Monarch Social Media audits social media as a closed-loop management system, not a content checklist. We evaluate what is limiting growth, what platforms are rewarding, and what strategic changes will rebuild reach, engagement, and trust.
A Monarch Social Media social audit includes profile optimization, content and feed analysis, community and sentiment review, platform-specific performance signals, competitive context, paid social and tracking health, and the conversion path from social to website outcomes.
Profile setup is reviewed first because broken links, inconsistent branding, and unclear bios reduce trust and conversions before content performance matters.
Community engagement is a core focus of Monarch Social Media audits. Comments, direct messages, shares, and saves are analyzed to understand audience response and diagnose whether the account is being managed as a social platform or treated as a content distribution channel.
Platform-specific analysis prioritizes retention and distribution signals, including watch time, drop-off points, hook effectiveness, and share and save behaviour.
Paid social and tracking are included when applicable, with audits covering Meta Business setup, pixel health, Conversion API status, event tracking accuracy, creative fatigue, and audience overlap.
Monarch Social Media delivers audit findings in a strategic deck with Loom walkthroughs and a 30 to 60 day roadmap. A comprehensive audit typically takes about two weeks, depending on platform count and depth.
When brands ask Monarch Social Media for a social audit, they are usually experiencing one of three things. Growth has plateaued, engagement feels disconnected from follower count, or content is being published consistently without meaningful results.
Our audits are built to answer four questions clearly:
The value of a social audit is not the analysis itself. It is the clarity that comes after.
A comprehensive audit is customized to your ecosystem, but most commonly includes Facebook, Instagram, and Threads, followed by LinkedIn, TikTok, YouTube, Pinterest, and Google Business Profile. Paid social accounts are reviewed when applicable, along with analytics platforms that show how social traffic moves toward conversion.
Our baseline recommendation is that brands claim their handle on every major platform, even if they do not actively manage all of them. When a platform is not in active use, we advise pinning a post that clearly redirects audiences to your primary channel. This protects brand trust and reduces confusion across the social landscape.
A strong audit depends on context. Before we begin, Monarch Social Media requests access to performance data or screenshots from the past 90 days. When available, we also review brand guidelines, previous strategy documents, and any existing marketing materials.
The goal is not to start from assumptions. It is to understand what already exists within your brand and how it has been positioned to date.
The first stage of a comprehensive social audit focuses on issues that quietly erode performance.
We review profile setup across platforms, checking for broken links, outdated information, inconsistent branding, and under-optimized bios. These issues matter because they reduce trust before a user ever engages with content.
We also assess whether bios are written for clarity and conversion, not just description. Inconsistent or unclear profiles often signal a larger strategy problem and are addressed early in the audit process.
Next, we evaluate your feed from the perspective of a first-time visitor.
We assess whether content appears cohesive, whether brand standards are being followed, and whether the feed communicates purpose quickly. Many brands publish content without a clear system, resulting in a mix of graphics, formats, and messaging that feels disconnected.
This is where we identify whether social media is being treated as a social platform or merely as a content distribution channel. Accounts that struggle with growth are almost always broadcasting rather than participating.
We analyze the balance of content types being published, including educational content, community updates, brand storytelling, and direct offers. Overly sales-driven feeds often suppress engagement, while feeds without any conversion intent fail to support business goals.
Captions are reviewed closely. We evaluate clarity, positioning, calls to action, and whether content invites conversation or simply fills space. Captions are often where strategy is most visible, or where its absence becomes clear.
Community engagement is a core pillar of Monarch’s audit process.
We analyze comments, direct messages, shares, and saves to understand how audiences are responding. These signals reveal far more about account health than follower count alone.
A significant mismatch between followers and engagement indicates deeper issues such as audience quality, content relevance, or lack of active community management. Identifying and addressing these gaps is essential to restoring platform visibility.
Each platform rewards different behaviour, so our audit is never one-size-fits-all.
For short-form video, we assess watch time, drop-off points, hook effectiveness, and retention patterns. We analyze how content is being distributed and what signals indicate whether it is reaching new audiences or stalling.
Shares and saves are evaluated as indicators of usefulness and resonance, often more meaningful than likes in diagnosing performance.
When relevant, Monarch Social Media benchmarks performance against competitors or category norms. This provides context without focusing on vanity metrics.
The goal is to understand what your category rewards, where your brand is under-positioned, and where there is room to gain attention and engagement.
If paid social is part of your strategy, the audit includes a review of ad account structure, tracking health, and conversion pathways.
We inspect Meta Business setup, pixel and Conversion API implementation, event tracking accuracy, creative fatigue, and audience overlap. We also review how social traffic moves through your website using analytics data.
Social media should support discovery and trust, but it must also connect to a clear path toward action.
A Monarch Social Media audit is delivered as a detailed deck, accompanied by Loom walkthroughs to explain findings and recommendations clearly. You also receive a 30 to 60 day roadmap outlining priority actions.
From there, clients can choose to engage Monarch Social Media for full management or use the audit as an educational foundation for internal execution.
An audit without a plan is incomplete.
Most social audits focus primarily on content. Ours focuses on the entire management system.
At Monarch Social Media, we evaluate strategy, community engagement, and continuous optimization as interconnected parts of performance. Our audits are audience-led and community-first, designed to reset how social media is managed rather than simply how it looks.
A comprehensive social audit is not a scorecard. It is a strategic reset.
A full comprehensive audit typically takes about two weeks. The depth depends on the number of platforms involved, the volume of content, and whether paid social and analytics are included. We prioritize accuracy and usefulness over speed because the value of an audit lies in what changes afterward.
When done properly, a social audit does not just explain what happened. It defines what should happen next.
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