by Michael Stewart | Feb 20, 2025 | Community, Engagement, Strategy
If you’ve spent any time on social media recently, you’ve probably seen it: Duolingo’s famous (and famously unhinged) owl, Duo, is dead. The language-learning app announced the tragic (and hilarious) demise of its mascot in an X post that quickly went viral, racking...
by holly | Feb 18, 2025 | Strategy
At Monarch Social Media, not a single piece of content is auto-scheduled. Every post is manually published by our community managers, and that’s not an accident. It’s a strategy. If you want your content to have the best chance of reaching your existing community,...
by Michael Stewart | Jan 28, 2025 | Strategy
Instagram is shaking up its iconic grid layout. The platform has started rolling out a new 4:5 aspect ratio for profile grids, replacing the traditional square (1:1) format that many creators and brands have carefully curated. If you’ve built your Instagram aesthetic...
by holly | Jan 27, 2025 | Strategy
About 10 years ago, I was a freelance Social Media Manager. Just days before a major conference, disaster struck in a client account. Their Instagram account, with over 30,000 followers, was shut down, and we couldn’t get it back. Thankfully, Twitter was still...
by Michael Stewart | Jan 22, 2025 | Strategy
Success isn’t just about hitting milestones or selling products. It’s about the people who make it all possible: our customers and the reviews they leave. Each review is more than feedback. It’s a signal of trust, a reflection of your values, and a reminder of the...
by holly | Jan 9, 2025 | Industry, Strategy
The consumer landscape in 2025 is experiencing a major shift. Conscious consumerism and financial responsibility have moved away from niche ideas to key influences shaping people’s spending. Economic pressures like rising costs of living, growing income...
