The Untapped Goldmine: How Social Media Is Winning With the 60+ Crowd
If you’re still thinking of social media as a space dominated by teens and twenty-somethings,...
TikTok Is Not a Real Place: What the Office Siren Trend Got Wrong
If you’ve spent five minutes on TikTok lately, you’ve probably come across the office siren trend....
The Untapped Goldmine: How Social Media Is Winning With the 60+ Crowd
Most brands still treat social media like it’s a young person’s game. But behind the scenes, we’ve been running a strategy that’s quietly outperforming expectations—and it’s built entirely for the 60+ crowd. This week, we’re sharing how a smart Facebook approach (with a surprisingly small ad budget) helped one client reach millions, and what the data tells us about the buying power, engagement habits, and loyalty of older adults online.
TikTok Is Not a Real Place: What the Office Siren Trend Got Wrong
TikTok’s viral Office Siren trend mixes 90s and late 2000s glam with corporate rebellion. But when tube tops show up in the boardroom, things get complicated. This blog explores how aesthetic empowerment can turn into a professional liability, especially for Gen Z navigating early career moves. Learn how to balance personal style with smart strategy in the workplace.
Case Study: How a GTA Sports Medicine Clinic Increased Local Bookings and Visibility with Strategic Social Media
In a competitive market like the GTA, standing out as a healthcare clinic requires more than great services—it takes strategy. This case study reveals how Monarch Social Media helped a sports medicine clinic build trust, grow an engaged local following, and turn visibility into real bookings—all within just three months.
The Key to Social Media Success: Data-Driven Strategy and Analytics
A strong social media strategy isn’t just about posting it’s about analyzing what works and optimizing for impact. At Monarch Social Media, we focus on data-driven insights to refine content, track meaningful engagement, and align social media efforts with business goals. In 2025, brands that prioritize analytics over vanity metrics will thrive. Learn how a strategic, data-backed approach can transform your social media presence and drive real business growth.
What Our Creative Team Does at Monarch Social Media (And What the Job Actually Entails)
At Monarch, our creative team does more than just post content they create, strategize, and execute high-impact social media campaigns across 45+ platforms. From videographers to copywriters, each role plays a critical part in delivering engaging content that resonates. But social media moves fast, and the best creatives know how to adapt, create quickly, and stay ahead of trends. Discover what it really takes to succeed in social media content creation and why skilled creatives are more in demand than ever.
The Role of a Community Manager at Monarch: Why It’s the Backbone of Social Media Success
Most brands fail at community management because they treat it as an afterthought. At Monarch, we know better. Our community managers don’t just reply to comments—they build relationships, drive engagement, and make sure brands feel human online. From strategic engagement to crisis monitoring, here’s how we turn social media interactions into real connections.
Why We Prioritize Work-Life Balance at Monarch Social Media
Social media management is a full-time job, yet many brands expect one person to handle everything—leading to burnout and unrealistic demands. At Monarch, we enforce work-life balance by setting clear boundaries, ensuring fair pay, and redefining ethical expectations in the industry. Social media is powerful, but it’s not a 24/7 job. Discover why sustainable strategies matter and how setting boundaries leads to better results for brands and professionals alike.
The Power of Skit-Based Content: Why Shawna the Mom is a Must-Watch
Entertainment isn’t just on TV anymore it’s thriving on social media. Creators like Shawna the Mum are proving that character-driven, episodic skits can build massive, loyal audiences. By acting out full storylines solo, these creators are redefining how we consume content. And with platforms like TikTok, Instagram, and YouTube Shorts leading the way, this trend is only getting bigger. Discover why this format works, how creators are monetizing their success, and what it means for the future of digital entertainment.
Duolingo’s Mascot “Dies” And the Internet Can’t Get Enough of It
Duolingo’s latest marketing stunt “killing off” its famous owl, Duo has taken social media by storm. With brands like MrBeast and KFC UK jumping into the chaos, this campaign is a case study in viral marketing done right. But what makes it so effective? From audience participation to unhinged branding, Duolingo has mastered the art of engagement. Discover why this campaign works and how your brand can apply the same tactics for social media success.
Why We Don’t Auto-Schedule at Monarch Social Media and Why You Shouldn’t Either
At Monarch Social Media, we don’t auto-schedule content—because engagement is everything. Social media isn’t just about posting at the “optimal time”; it’s about building real relationships. Algorithms prioritize engagement, not schedules. That’s why we manually post, ensuring our content gets maximum visibility by engaging before and after it goes live. In 2025, brands that focus on community-first strategies will win. If you’re serious about growing, it’s time to rethink your posting habits. Here’s why manual posting is the game-changer you need.
Rage Bait on Social Media: Why You Need to Be Hyper Aware and How It Impacts Your Mental Health
Rage bait thrives on controversy, frustration, and outrage keeping us emotionally hooked on social media. It’s designed to provoke, manipulate, and drive engagement, often at the cost of our mental health. Why do we keep falling for it? Because our brains are wired to focus on threats. But understanding how rage bait works is the first step to breaking free. Learn how to spot it, avoid it, and take back control of your digital experience.
The Tariff Threat Just Made Canadians Double Down on Buying Canadian
With the threat of tariffs, Canadians are making a statement with their wallets choosing local products over imports, especially from the U.S. Social media is amplifying the movement, with creators exposing which brands are truly Canadian and which just seem like they are. Provinces are taking action too, swapping out American liquor for Canadian-made options. This isn’t about boycotting, but about conscious consumerism and keeping dollars in Canada. If you’re a brand selling in Canada, now’s the time to understand and adapt to this shift in buying behaviour.
Instagram’s New 4:5 Grid: What You Need to Know and How to Adapt
Instagram’s grid is evolving, and if you’ve built your aesthetic around square posts, this update may shake things up. The new 4:5 aspect ratio offers more visual impact but also presents challenges for curated feeds. So, how do you adapt without losing your brand’s look? From adjusting content dimensions to leveraging new tools like customizable thumbnails, this article breaks down everything you need to know about Instagram’s latest update and how to stay ahead.
Lessons from the TikTok Ban: You Don’t Own Your Social Media Content or Community
Losing access to a social media account can be devastating but it happens more often than you think. I learned this lesson the hard way when a client’s 30,000-follower Instagram account vanished overnight. The reality? You don’t own your audience platforms do. Social media is a powerful tool, but it’s just the first step. To truly secure your community, you need a direct, reliable way to stay connected. That’s where email lists come in. In this article, we’ll dive into why social media alone isn’t enough and how to future-proof your brand for long-term success.
Why Reviews Matter: Building Stronger Communities Through Celebration and Gratitude
Success goes beyond hitting targets—it’s about the connections you build with your customers. Reviews are more than feedback; they’re trust signals and opportunities to strengthen relationships. Celebrate milestones, give back, and create a culture of gratitude that keeps your community growing.
What a Potential TikTok Ban Means for Your Business and How to Stay Agile
With TikTok facing a potential ban in the U.S., businesses are left wondering how to adapt. While the platform’s future remains uncertain, the key to navigating this challenge is preparation. Explore why adaptability matters, how to diversify your strategy, and what steps you can take now to stay connected with your audience—no matter what happens.
Why Staying Updated with Social Media Trends Is Important for Business Success
Navigating social media trends is about more than staying relevant—it’s about building trust, engaging authentically, and creating connections that matter. Trends provide opportunities to educate, entertain, and grow your audience organically, showing them that your brand is part of the same community. Learn how aligning with the right trends can turn casual scrollers into loyal customers while reinforcing your brand’s credibility in a competitive digital landscape.
Conscious Consumerism and Financial Responsibility in 2025: A Guide for Brands
The consumer landscape in 2025 is shifting dramatically as conscious consumerism and financial responsibility move into the spotlight. Economic pressures and environmental awareness are driving people to prioritize value, sustainability, and mindful spending. For brands, this evolution is both a challenge and an opportunity to align with new consumer priorities. At Monarch, we help businesses embrace these changes, connecting with financially savvy audiences through authentic storytelling, meaningful engagement, and strategies rooted in long-term value.
The Ultimate Facebook Page Checklist for Business Accounts
At Monarch Social Media, our focused approach to Facebook page success sets us apart. We understand the importance of a strong online presence on Facebook – Updated November 2024.
Best Practices for Running a UGC Campaign
Run a successful UGC campaign with these Best Practices for Running a UGC Campaign. From setting achievable goals and selecting the right platforms to creating a simple call-to-action, our guide breaks down the essentials.
Social Media Vanity Metrics: Bigger Isn’t Always Better
What Are Vanity Metrics? "Vanity metrics are...
How to Build a Content Bank for Social Media
Building a content bank is crucial for effective social media content strategy – it streamlines creation, maintains brand consistency, and maximizes efficiency by allowing you to reuse and repurpose visual assets.
Planning Social Media Content is Key to Success
Planning Your Social Media Content is Key to Success, especially for new social media managers or small business owners. Having a backlog of pre-planned content prevents panic posting, allows for maintaining consistent frequency to keep the brand top-of-mind, and helps algorithms understand and feature the brand’s content. Detailed strategies are provided for categorizing content types, creating a content calendar, and maximizing the benefits of a well-planned social media content strategy. The post highlights how this proactive approach ultimately leads to increased engagement, visibility, and stronger relationships with the brand’s community.
Three Questions to Ask Before You Sign a Social Media Contract
Learn why specialized social media marketing beats a one-size-fits-all approach in our latest Monarch blog. Discover the key questions to ask before hiring an agency and why a team approach is vital for social media success. Get insights on engagement strategies and effective paid social media tactics. Say goodbye to generalists and hello to focused, effective social media marketing with Monarch. Read our blog for practical tips on choosing the right agency and boosting your online presence.
The Power of Social Media
Social media can be incredibly powerful — with the right strategy. Steve Dinelli from Marketer Interview interviewed our founder, Holly Medwid, and delved into the Power of Social Media, exploring how and why Monarch Social Media was started, the tools we use, and the focus of successful social media management.
Social Media Learnings from the Entrepreneur’s Enigma Podcast
Our founder, Holly Medwid, was recently on the Entrepreneurs Enigma podcast, discussing entrepreneurship, passion for social media, and approach to business.
5 Ways to Make Your Instagram Feed Look Professional
Follow these five simple tips to make your Instagram feed look more professional.
5 Types of Social Media Engagement Practices
If you’re trying to grow your followers and increase engagements on social media, engagement practices are key to your strategy.
Threads: A New Way for Businesses to Connect with Customers
Explore Threads, the innovative app from Instagram, set to redefine how businesses connect with their customers. With features like easy sharing of updates, seamless setup, and secure conversations, Threads bridges the gap between businesses and customers across multiple apps. Now available in over 100 countries, Threads is paving the way for the future of social media engagement for businesses globally
How to Grow Your Instagram Followers Organically: Avoid These Common Mistakes
Grow your Instagram following organically by sidestepping these common mistakes.
5 Powerful Social Media Strategies for Home Renovation Contractors to Attract More Clients
As a home renovation contractor or company, having a strong online presence is crucial to stand out in a competitive industry. Social media platforms can provide excellent opportunities to showcase your work and attract more clients. Here are five social media strategies to help your home renovation business succeed.
Social Media Marketing for Landscaping Companies
Need help growing your landscaping business? Discover the power of social media marketing with these tips and ideas to generating new leads, building relationships, and increasing customer loyalty.
The Do’s and Don’ts of Growing Followers on Social Media
Are you trying to grow your followers on social media? Follow these simple do’s and don’ts.
10 Tips for Your First Instagram Live
Instagram Live is one of the best ways to instantly engage and communicate with your audience in real-time.
How to Manage your Online Reputation
Reputation management is an essential part of a successful social media strategy.
How to Run a Social Media Contest
Before running a social media contest, answer these ten questions to set yourself up for success.
What Are Social Media Goals
The first step in creating a social media strategy is understanding and setting realistic goals.