Today we’re diving into the world of Instagram and the common mistakes you’ll want to sidestep on your journey to growing an organic following. Ready to learn how to grow your Instagram followers organically? Let’s get into it.

Let’s address the elephant in the room—buying followers. 

It seems like an easy fix to boost your follower count, but it’s a major mistake! These followers are usually fake or inactive accounts and won’t interact with your content. Instead, focus on how to grow your Instagram followers organically by posting valuable content and engaging genuinely with your audience.

Next up, we’ve got engagement—or lack thereof. 

Remember, building a loyal Instagram following isn’t a one-way street. It requires active engagement from your side. Responding to comments, direct messages, and mentions lets your followers know you value their input and encourages them to interact more. 

Now, let’s talk about consistency in posting. 

There’s nothing worse than a ghost account that posts sporadically. To avoid this, make a content schedule and stick to it. Whether daily, a few times a week, or once a week, consistency is key to keeping and growing your Instagram followers organically.

Moving on to content quality. 

Your content is the lifeblood of your Instagram account. Posting low-quality or unappealing visuals is a surefire way to deter potential followers. Instead, create high-quality, visually appealing content that aligns with your brand and resonates with your audience.

Remember to read your data!

Instagram provides valuable insights into your account’s performance. Ignoring this data is like leaving money on the table. Regularly review your analytics to understand what content resonates best with your audience, identify peak engagement times, and refine your approach.

Hashtag with caution.

While they can help you reach a wider audience, overusing them or using irrelevant ones can backfire. Focus on a mix of popular and niche hashtags that are relevant to your content and audience.

Don’t neglect captions.

Captions are a golden opportunity to connect with your audience, share stories, and convey your brand’s personality. Craft thoughtful and meaningful captions that complement your visuals and invite conversation.

Remember, Instagram isn’t a solitary game. 

Building a strong Instagram following involves engaging with other accounts, not just waiting for engagement on your posts. Interact with other accounts in your niche by liking, commenting, and sharing their content.

Don’t shy away from collaboration. 

Teaming up with influencers or complementary brands can significantly expand your reach and introduce your account to new audiences. Look for opportunities to collaborate on content, giveaways, or shoutouts.

Lastly, pay attention to Instagram Stories. 

They offer a fantastic way to showcase behind-the-scenes content, exclusive offers, and real-time updates. Utilizing Stories keeps you fresh in the minds of your followers and enhances your organic growth.

By avoiding these common mistakes, you’ll be well on your way to cultivating a genuine and engaged following on Instagram. Remember, growing your Instagram followers organically is a journey that takes time and effort, so stay consistent, provide value, and keep your interactions authentic. 

You’ve got this!


(If you need help, book a free discovery call with us. We love talking about social media)

If you need help...

We love talking about social media with business owners.