by Amanda | Jul 24, 2026 | Engagement
Construction is not the category most people expect to win on social media. The work happens on job sites, the buyers are local, and a lot of companies treat their feed as a digital filing cabinet nobody opens. But here is the thing most brands miss: if you are in the...
by holly | Mar 26, 2026 | Engagement
Every once in a while something goes viral. When that happens, it’s exciting. One of our favorite accounts we manage is Yeti Construction, and from time to time a piece of content takes off in a big way. Those days are fun. New people discover the brand, the numbers...
by holly | Mar 12, 2026 | Community, Engagement
What Is Social Listening? A Monarch Social Media Definition Social listening is the practice of monitoring and observing conversations happening across social media platforms in order to understand what customers are thinking, asking, and struggling with. Instead of...
by holly | Mar 13, 2025 | Community, Engagement
At Monarch, we don’t expect one person to do it all. Social media is a complex industry, and forcing a single person to switch between strategy, analytics, creative work, and community engagement all day long is a recipe for burnout. Each of these roles requires a...
by holly | Feb 20, 2025 | Community, Engagement, Strategy
If you’ve spent any time on social media recently, you’ve probably seen it: Duolingo’s famous (and famously unhinged) owl, Duo, is dead. The language-learning app announced the tragic (and hilarious) demise of its mascot in an X post that quickly went viral, racking...
by holly | Feb 12, 2025 | Engagement
Rage bait isn’t new, but it’s bigger than ever. Every year, every month, every day, we see more of it. If you’re not familiar with the term, rage bait is a tactic designed to provoke anger or frustration by presenting something counter-narrative, controversial, or...
