At Monarch, our agency brand has always been intentionally faceless. We believe in the power of teamwork over spotlighting one person. But in June, we decided to test something new: what would happen if we introduced a brand host? A creator whose role is to represent the brand, build human connection, and nurture community through content?
For three months, from June to August, we worked with Christina as our first brand host. Her job was simple: every Friday, she broke down social media trends in a way that felt approachable, relevant, and human. The results from this test show just how impactful putting a face to a brand can be.
Most agencies, including ours, avoid putting team members front and center. There’s a good reason for that: not everyone wants to be “the face” of a company, and forcing it can feel inauthentic. But social media thrives on human connection. Viewers want to see, hear, and interact with people and not just logos.
That’s where a brand host like Christina comes in. A host isn’t the business. They’re a partner, a creator, and a bridge between the brand and its audience. This role allows us to build authenticity without burning out our internal team or forcing staff into influencer roles they don’t want.
Christina’s weekly trend breakdowns quickly gained traction. Here’s what we saw on Instagram over the three-month test period:
These results came without hacks, shortcuts, or vanity metrics. We stuck to our organic-first strategy, prioritizing real connections over inflated numbers.
While Instagram is our hub for creators and founders, TikTok is where we connect with social media professionals who understand the nuance of the job. With Christina as host, TikTok performance skyrocketed:
Even with under 1,000 followers, the steady weekly growth showed us that consistency and quality are what feed the algorithm. especially when paired with a relatable, human presence.
The biggest surprise came from Facebook. One of Christina’s trend breakdowns caught the eye of a business owner, who clicked through to learn more. After exploring our website and discovering we were a woman-led agency, they booked a discovery call. That call turned into a new client starting in October. That’s what we call social first strategies driving real ROI.
On X, Christina’s presence also made an impact. Since we use the platform for UGC recruitment, showcasing her as a paid collaborator helped attract more interest from creators. This reinforced that Monarch doesn’t just rely on gifted collaborations; we build paid partnerships that respect creator work.
Christina’s role wasn’t about chasing vanity metrics. It was about proving a point:
For Monarch, the most important outcome was this: our funnel worked. Christina’s content captured awareness at the top, pulled in new leads, and ultimately converted into real business.
She brought professionalism, creativity, and excitement to our feeds, giving us the space to test this strategy without asking our internal team to do something they weren’t comfortable with.
We’re not stopping here. This month, we’ve brought on our next brand host to test new communities and variables. Each iteration teaches us more about how audiences respond, and we’re confident this strategy can be replicated across industries.
For any brand or business considering hiring Christina, we can confidently say:
Our three-month test with Christina shows that brand hosts aren’t just a trendy idea, they’re a powerful strategy for creating connection, building community, and driving real business results.
At Monarch, we’ll always value teamwork over individual spotlight. But giving our brand a face through Christina reminded us of something important: in social media, people want to connect with people.
And when that connection leads directly to new business, that’s proof the strategy works. At Monarch, we work with a wide network of talented creators who bring professionalism, creativity, and impact to the brands they represent. If your business is ready to explore what a brand host can do for your growth, get in touch and book a free discovery call. Brand hosting is a service we provide by tapping into our incredible network of creators, and one that delivers results.
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