If you’re running a health clinic, chances are you’ve been told more than once that you should be on social media. Maybe you’ve even tried. You posted a few times. You shared a staff photo. You put up a quote graphic that your admin made in Canva. And then… nothing.
No noticeable growth. No new patients. No real engagement.
Eventually, the account got pushed to the side, and honestly, it’s understandable. When you’re managing patient care, appointment schedules, insurance paperwork, and everything else that comes with running a clinic, social media can feel like the last thing you want to think about.
We hear this all the time from health care providers. You’re not alone and you’re not failing. The issue isn’t that social media doesn’t work. It’s that most clinics have been set up to fail from the start.
Let’s talk about why that is and what to do instead.
Whenever we start working with a new clinic, we begin with the same conversation. And almost every time, the same three frustrations come up:
All three are valid, and all three come from a deeper issue: most clinics never had a clear strategy in the first place. Social media was something you knew you were supposed to do, so you handed it to someone on the team who “gets Instagram” and hoped for the best. Or maybe it just got passed around the admin staff like a hot potato.
But social media isn’t just a chore. Done right, it’s a trust-building tool, a local visibility builder, and a key part of helping your clinic attract the next generation of patients. It just needs to be treated like part of your business, not an afterthought.
Let’s be blunt: the average clinic’s social media presence doesn’t reflect the quality of care they actually offer.
You’ve probably seen this before, maybe even on your own account. Posts are sporadic, often recycled from years ago. Bios are outdated or blank. The feed is full of templated graphics that feel more like stock images than something personal. And in many cases, the last post was months (or years) ago.
We also see a huge gap in optimization. The account isn’t set up to actually drive traffic, answer questions, or help patients take the next step. It’s just… there.
And while none of this happens intentionally, it creates a digital first impression that feels impersonal, out of date, and disconnected. It’s the exact opposite of what most clinics work so hard to avoid in real life.
This often happens when a clinic assigns social media to a staff member who’s already overextended, usually someone in admin or at the front desk. They’re told to “just post something” with little direction or training. But social media isn’t just about posting. It involves strategy, content planning, understanding platform behaviors, community engagement, algorithmic timing, and content composition. None of that is intuitive. It’s a skill set. And expecting someone to succeed without support sets both them and your clinic up for frustration.
Here’s something we believe strongly at Monarch: healthcare and social media are actually made for each other. Most people spend hours each day online, and they’re often drawn to content that speaks to something uncomfortable or painful, physically, mentally, or emotionally.
That means when someone is scrolling and sees content about chronic pain, migraines, TMJ, or injuries, they’re likely to stop if they’re suffering with the issue. They’re already looking for answers. The question is: will they find your clinic while they’re searching and scrolling?
We also know that trust matters deeply in health care. People don’t just want credentials. They want to know who is treating them. What your clinic feels like. What kind of people you hire. How you help others like them. Social media is one of the best ways to give them a glimpse into your clinic’s world and start building that connection before they ever walk through the door.
We work with clinics in two distinct ways, depending on what your team needs and what your current resources allow.
This option is for clinics who want to take social media off their plate entirely and trust that it’s being handled by professionals who understand both digital strategy and the nuances of healthcare communication.
Our process begins with a collaborative onboarding call, where we take the time to understand your clinic’s brand, your specialties, your team members, and your patient base. From there, we audit your current accounts, update and optimize everything from bios to highlights, and build a strategy designed to attract your ideal clientele.
We prioritize an organic-first approach, using paid promotion strategically only when content has already proven itself. Our content is human-centered and customized, featuring practitioner introductions, service highlights, educational content, and patient-friendly visuals. We also ensure that any investment in content creation aligns with your goals, whether that’s increasing bookings, improving awareness, or simply creating a better online experience for potential patients.
Not every clinic is ready to outsource and we respect that. That’s why we created a 12-week educational program that teaches your in-house team (often a clinic manager, admin, or front desk staff member) how to manage your social media the right way.
We start by assessing your current approach and building a realistic strategy around the time and tools your team has. Then we walk them through best practices, content systems, and the fundamentals of creating content that builds trust and gets noticed.
This is not a cookie-cutter course. It’s customized for your clinic’s voice, services, and staff with real deliverables, real support, and real-world guidance. Each session is recorded and stored in a central repository to refer back to or share with new team members stepping into that social role.
When social media is done right, results tend to show up in surprising ways.
Patients begin mentioning Instagram or Facebook during intake. Practitioners who show up in videos or interviews start seeing more bookings. Team members start participating more in content ideas. And over time, your clinic stops being invisible online and becomes recognizable in your community.
At Monarch, we don’t focus on follower count. We focus on quality engagement. That includes metrics like saves, shares, DMs, video views, and real conversations. These are the indicators that your content is being seen, resonating with the right people, and helping patients feel confident enough to reach out.
In short: it works. Not overnight. But with consistency, the results compound and the impact is measurable.
If your clinic has been trying to keep up with social media and feeling like it’s more of a burden than a benefit, we hear you. You don’t need to guess. You don’t need to waste your team’s time. And you don’t need to feel behind.
Whether you’re looking to hand it off or build an internal process that actually works, we’re here to help you do it right.
We offer free social media audits for clinics that want to understand where things stand and what’s possible moving forward. No pressure, no sales script, just clarity.
Book your free audit or discovery call here and let’s start the conversation.
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