by Amanda | Sep 11, 2026 | Strategy
For years, the mental model was simple. Search lived on Google. Social lived on Instagram and TikTok. You did SEO to get found, and you did social to build a following, and it was easy to think of them as two different jobs. Somewhere along the way, that changed, and...
by Amanda | Sep 4, 2026 | Strategy
Most brands treat social media as a broadcast. They make content, they publish it, they watch the numbers, and they move on to the next post. The comments sit unanswered. The DMs pile up. Someone asks a genuine question under a post and hears nothing back. And then...
by Amanda | Aug 28, 2026 | Strategy
Cheap social media management is one of the easiest things in the world to buy. There is always someone who will run your accounts for a few hundred dollars a month, and on paper it looks like a bargain. The invoice is small, the boxes get ticked, content goes out....
by Amanda | Aug 21, 2026 | Strategy
Most brands run social media backwards. They decide social matters, set a budget, and the first thing they do with it is spend on ads. It feels like action. It feels like the fast track. And it is one of the most reliable ways to waste money on social media that...
by Amanda | Aug 14, 2026 | Strategy
Most brands choose a social media agency the wrong way. They look at the portfolio, they like the vibe on the call, the pricing seems fair, and they sign. Six months later they are frustrated, and they cannot quite say why, because they never defined what good looked...
by Amanda | Aug 7, 2026 | Strategy
Before you switch agencies, you need to answer one question honestly: is the problem the agency, or is it social itself? It is an easy thing to get wrong when you are frustrated. Results are flat, the reports feel hollow, and the obvious conclusion is that you hired...
