by Amanda | Oct 16, 2026 | Strategy
The Short Answer Followers matter far less than they used to. Today’s feeds show content to people based on their interests, not on who they follow, so reach and meaningful engagement are better signs of success than follower count. A small account can reach...
by Amanda | Oct 9, 2026 | Strategy
The Short Answer Treating your business as a media company means publishing content people actually want to watch, so they know, like and trust you long before they’re ready to buy. Social media rarely turns one post into one sale. It builds the familiarity that...
by Amanda | Oct 2, 2026 | Strategy, UGC
Let’s clear something up first. Influencer marketing is not dead. Brands still run influencer campaigns, and some of them still work. But it is no longer the only way to get other people talking about your brand, and in 2026 it is often no longer the strongest....
by Amanda | Sep 25, 2026 | Strategy
Most brands are still running a social media playbook that stopped working years ago. They just have not been told yet. The old way was built for a version of social media that no longer exists. Chronological feeds, no algorithms to speak of, follower counts as the...
by Amanda | Sep 17, 2026 | Strategy
In the last month, two things happened that told us we are building in the right direction. A dream client found us through AI and reached out. So did one of our best new team members. Both discovered Monarch through ChatGPT, and both turned out to be exactly the kind...
