by holly | Jan 14, 2025 | Industry
If you’re a business owner who’s unsure how to approach trends in your social media strategy, this article is for you. Staying up to date with trends isn’t just about knowing what’s popular. It’s about showing your audience that you’re listening, that you...
by holly | Jan 9, 2025 | Industry, Strategy
The consumer landscape in 2025 is experiencing a major shift. Conscious consumerism and financial responsibility have moved away from niche ideas to key influences shaping people’s spending. Economic pressures like rising costs of living, growing income...
by holly | Nov 4, 2024 | Strategy
Facebook remains a powerful platform for businesses, with over 2.85 billion monthly users connecting and engaging daily. But standing out takes more than just creating a page—building a community that reflects your brand, engages your audience, and drives meaningful...
by holly | Oct 11, 2024 | Strategy, UGC
Understanding User Generated Content and Best Practices for Running a UGC Campaign Before you start a UGC campaign, it helps to know what it takes to make it successful. We write this Best Practices for Running a UGC Campaign post to help brands and creators navigate...
by holly | Oct 10, 2024 | Strategy
What Are Vanity Metrics? “Vanity metrics are statistics that look spectacular on the surface but don’t necessarily translate to any meaningful business results.” – Content Marketing Institute When it comes to social media success, many...
