by holly | Sep 10, 2025 | Community, Strategy
Most people think of analytics as numbers to quantify ROI: follower counts, likes, shares, impressions. Those metrics matter, but they don’t tell you why something is working, or why it isn’t. That’s where social listening comes in. Social listening is the human side...
by holly | Aug 28, 2025 | Strategy
If you have been following our Build a Brand With Us series, you know this is not theory. We are building Monark Wild Rice’s online presence in real time and showing the exact steps we take to create results in social media. This chapter focuses on one of the most...
by holly | Aug 21, 2025 | Community, Industry, Strategy
Social media isn’t where people convert. It’s what helps them decide. Let’s get this out of the way first: social media’s primary function is not to drive sales. It sits at the top of the funnel. It builds awareness. It earns attention. But it’s rarely the place...
by holly | Aug 14, 2025 | Strategy
If you’re constantly stuck asking yourself “What should I post today?” you’re not alone. Most business owners and early-stage social media managers run into the same wall. Not because they lack ideas, but because they lack structure. When your content doesn’t feel...
by holly | Aug 7, 2025 | Industry, Strategy
Every September, we see the same thing. The kids go back to school. The summer slowdown lifts. And like clockwork, our inbox starts to fill with founders ready to “finally get serious about social media.” We love it. It’s one of the most energizing times of the year...
by holly | Jul 31, 2025 | Strategy
Welcome back to the Build a Brand With Us series, where we’re building Monark Wild Rice from scratch and showing you exactly how we do it. In this post, we’re highlighting one of the most important (but often invisible) parts of brand building: defining your target...
