by Amanda | Aug 21, 2026 | Strategy
Most brands run social media backwards. They decide social matters, set a budget, and the first thing they do with it is spend on ads. It feels like action. It feels like the fast track. And it is one of the most reliable ways to waste money on social media that...
by Amanda | Aug 14, 2026 | Strategy
Most brands choose a social media agency the wrong way. They look at the portfolio, they like the vibe on the call, the pricing seems fair, and they sign. Six months later they are frustrated, and they cannot quite say why, because they never defined what good looked...
by Amanda | Aug 7, 2026 | Strategy
Before you switch agencies, you need to answer one question honestly: is the problem the agency, or is it social itself? It is an easy thing to get wrong when you are frustrated. Results are flat, the reports feel hollow, and the obvious conclusion is that you hired...
by Amanda | Jul 31, 2026 | Strategy
If your social media results have flattened no matter how much you post, you have most likely hit a strategy ceiling, and that is the point where growing brands start thinking about an agency. The signal is not that you have run out of content ideas. It is that...
by Amanda | Jul 17, 2026 | Strategy
Most brands do not hire a social media agency because they run out of ideas. They hire one because they run out of road. You have been posting. Consistently, probably. Maybe you have someone in-house who owns it, or a freelancer who has been reliable, or a founder who...
by Amanda | Jul 10, 2026 | Strategy
Spark Codes (TikTok) and Partnership Ads (Meta) are paid ad formats that let brands run ads directly from a creator’s account instead of their own. The ad appears on TikTok or Instagram as if posted by the creator, with the creator’s handle visible, but...
