by holly | Aug 21, 2025 | Community, Industry, Strategy
Social media isn’t where people convert. It’s what helps them decide. Let’s get this out of the way first: social media’s primary function is not to drive sales. It sits at the top of the funnel. It builds awareness. It earns attention. But it’s rarely the place...
by holly | Mar 13, 2025 | Community, Engagement
At Monarch, we don’t expect one person to do it all. Social media is a complex industry, and forcing a single person to switch between strategy, analytics, creative work, and community engagement all day long is a recipe for burnout. Each of these roles requires a...
by holly | Feb 24, 2025 | Community, Social Media Posts
Social media has changed the way we consume entertainment. Instead of waiting for a new TV show to drop, people now follow creators who act out entire storylines in short-form videos. One of the best examples of this is Shawna the Mom, a skit-based account that has...
by holly | Feb 20, 2025 | Community, Engagement, Strategy
If you’ve spent any time on social media recently, you’ve probably seen it: Duolingo’s famous (and famously unhinged) owl, Duo, is dead. The language-learning app announced the tragic (and hilarious) demise of its mascot in an X post that quickly went viral, racking...
by holly | Feb 6, 2025 | Community
First things first to our American clients and community, we love you. This isn’t about shutting anyone out. It’s about recognizing a movement happening in Canada right now. With the threat of tariffs, Canadians aren’t just shrugging it off. We’re making choices that...
by holly | Mar 1, 2023 | Community, Engagement
Before we dive into this topic that comes up at least once a week with our clients, we have to share this important information: Followers are a vanity metric. Your focus should be on engagement rate. Why do we say this? Too often it’s assumed that a high...
