by holly | Mar 25, 2025 | Strategy
Social media success is not just about creating content and hoping it resonates. It’s about understanding what works, why it works, and how to refine your strategy over time. At Monarch Social Media, we separate social media strategy and analytics from content...
by holly | Feb 20, 2025 | Community, Engagement, Strategy
If you’ve spent any time on social media recently, you’ve probably seen it: Duolingo’s famous (and famously unhinged) owl, Duo, is dead. The language-learning app announced the tragic (and hilarious) demise of its mascot in an X post that quickly went viral, racking...
by holly | Feb 18, 2025 | Strategy
At Monarch Social Media, not a single piece of content is auto-scheduled. Every post is manually published by our community managers, and that’s not an accident. It’s a strategy. If you want your content to have the best chance of reaching your existing community,...
by holly | Jan 28, 2025 | Strategy
Instagram is shaking up its iconic grid layout. The platform has started rolling out a new 4:5 aspect ratio for profile grids, replacing the traditional square (1:1) format that many creators and brands have carefully curated. If you’ve built your Instagram aesthetic...
by holly | Jan 27, 2025 | Strategy
About 10 years ago, I was a freelance Social Media Manager. Just days before a major conference, disaster struck in a client account. Their Instagram account, with over 30,000 followers, was shut down, and we couldn’t get it back. Thankfully, Twitter was still...
by holly | Jan 22, 2025 | Strategy
Success isn’t just about hitting milestones or selling products. It’s about the people who make it all possible: our customers and the reviews they leave. Each review is more than feedback. It’s a signal of trust, a reflection of your values, and a reminder of the...
